Underfoot, a visible airbag cushions your step, while a glow-in-the-dark outsole features hundreds of tiny stars under the toe. When the Air Yeezy 1s dropped, they created the type of hype that rivaled only the biggest Jordan releases.
Unlike those iconic Jordans, however, these Yeezys have never been retroed-making them a super-hot commodity. Nike Air Yeezy 1 sneakers regularly sell for thousands of dollars a pair, and their value has held steady since their release more than a decade ago.
Kanye said the original Yeezy design concept was to match the color palettes of high-end luxury shoes like Balenciagas, with a lower price tag and the performance of an athletic sneaker.
This concept is apparent across both his Nike and adidas Yeezy lines. Growing up in Chicago, Kanye was always a fan of Air Jordan sneakers, and you can see the inspiration from the '80s and '90s Jordans in the Air Yeezy 1. The first of the three Air Yeezy 1 colorways, Zen Grey , was released in April and had crowds lining up to get a coveted pair. The design matches neutral tones with subtle pops of color and super-premium construction-from its ultrasoft leathers to its suede toe cap to a textured patent leather strap.
An exclusive "YEEZY" pull tab makes it clear that these are the real deal, while a glow-in-the-dark rubber outsole features hundreds of tiny stars. The Nike Air Yeezy 1 Black and Pink , also referred to by sneakerheads as Blink, dropped in May and has become one of the most sought-after sneakers ever released. The shoes feature a bombastic black-and-pink design and stunning creative details.
Its ultra-premium construction consists of butter-soft leathers and suedes, embellished with an embossed "Y" design throughout the upper and midfoot strap. The Nike Air Yeezy 1 Net, released in June , brought the heat with a tan-and-pink design that showcases Kanye's sensibilities. A soft, premium leather and suede upper comes with the Yeezy "Y" design embossed on the toe cap. The design is adorned with unique details like the exclusive "Y" lace lock and glow-in-the-dark Swoosh and outsole.
Nike Air Yeezys are considered "grail sneakers" to most collectors, and they're priced accordingly. Maybe one day, Nike and Kanye will bury the hatchet and rerelease the Air Yeezy 1s from the vault. This will alert our moderators to take action. ET NOW. Brand Solutions. Video series featuring innovators. ET Financial Inclusion Summit. Malaria Mukt Bharat. Wealth Wise Series How they can help in wealth creation.
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So is the idea that people will want to own a piece of this strictly for investment or do you believe that people also want to own a piece of this to have some small part in this iconic shoe? I know she was going to continue, or I have a pretty good understanding of the belief that this shoe will rise in value. All these sneakers at some point rise in value.
This is a part of cultural, kind of, entertainment history. Are you worried that this places too much emphasis on the financial aspect or turning a sneaker into an investment? I think specifically about a Bloomberg Businessweek article that labeled sneakers an asset class.
I have uncles that are that way, and we debate all the time. So I understand the thinking on that. You know, my thing is if someone really wants to purchase the shoe, they can buy it at the end if they want to.
If they really want to buy the shoe and own the shoe. As I mentioned, everyone has their feelings on that. People just flipping shoes for money. I grew up in Houston, Texas, in the Fifth Ward, so I know intimately what a lack of access and opportunity looks like. They were a great partner. So inevitably we can all win in the end and they can do well on our platform. And then, what can happen to the shoe from here?
So Rares owns it now, but people can buy fractions of it. Is there a situation in which Rares sells the shoe or what happens to the shoe next in this process? And what would make the most sense for the investors who are invested in it in terms of their financial investment. So at a certain point, we will liquidate the asset and hopefully at that point, people will make more than what they bought into it. Obviously we feel like this sneaker is going to do well in terms of appreciation.
I thank StockX for that, I thank all these other companies that have come before. So we literally became a real company during the quarantine. We got nothing but time on our hands.
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