For example, a website for health services will have completely different components and markup than a website for the HVAC industry. It also includes people browsing websites, social media, and apps on mobile devices. Not only do 89 percent of US adults use the internet, but 77 percent of them own a smartphone, and in , mobile web traffic outpaced desktop web traffic for the first time.
This is a HUGE misconception a lot of people have. Consumers—even B2B buyers—still need to find you, learn about you, and trust you because they buy from you. On the other end of the spectrum is a completely custom website from a professional website design company tailored for your business needs.
Do not let a price tag deter you from creating a website. When starting out in web design, the first concept you need to understand is website ownership. You can learn about website ownership here. Not all website design platforms are created equal, but there are four that work better than others, especially for beginners:.
WordPress: Most of our clients are hosted on WordPress. You can create everything from basic, free websites to one like ours. Learn to set up a WordPress site from start to finish ».
SquareSpace: This is excellent for beginners and ecommerce. Learn to set up a SquareSpace site from start to finish ». Unbounce: Unbounce is great for small projects and single web pages. It has website templates you can choose or you can build one from scratch on your own. Learn more about creating an Unbounce website ». We do not recommend you attempt to DIY on this platform. Learn more about creating a Drupal website ». A recent Capital One study found that only 56 percent of small businesses say they have a company website.
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Marketing Services. Sign me up for the Blue Corona newsletter. Back to Posts. December 26, After this initial investment the ongoing costs are extremely low for those 42, impressions every year. Having a website, next to Facebook Ads, is the most cost effective marketing method when looking at cost per 1, impressions. Your website will be much more effective though than Facebook Ads because people see your website they are actively engaged in learning about your company.
Having people actively engaged on your website for multiple minutes at a time will result in many more leads and sales than a small Facebook Ad as most often people don't even notice Facebook Ads. Another great reason as to why having a website is important is that is will give you a positive ROI. How many sales do you need to generate to pay this back? If you are in a business to business market my guess is that you may only need one sale to make your website investment worthwhile.
If one sale is not enough, it is probably only a handful. The chances of your website generating more than a handful of customers over the course of five years is almost guaranteed given websites are about the 3 source of new customers for the average small business. Even if you are in a business to consumer market how much in sales would you need, to make the website investment worthwhile Do the math, but I am sure when you look at the numbers they will prove for themselves that it is worthwhile investing in a website.
The great part about a website is that once you invest in it, you have it forever and it continues to work for your forever. What other advertising methods are there that once you pay for it once, it continues to work for your business for ever? Not many. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. If you don't get a return on investment from it, you never can.
Where as with a website, if you don't make a positive ROI in the first year, no worries because you have from now until the end of time to get a return on your investment. By getting a website it makes it possible for anyone in the world to find your business. If you have a product that can be easily sold online you can dramatically increase your customer base by selling online. Or maybe you can't sell your services online but by having a website you can gain customers that are outside the geographic reach of your marketing efforts.
Here's a great story that illustrates this. About 6 months ago I got a call from a man in Calgary interested in my services. I could have never generated a lead from someone in Calgary with any of my current marketing methods, except for my website. This example illustrates how having a website opens the doors for your business to a much larger geographic area Another great reason why a website is important is that it can also act as a data center for your own employees, customers, and your prospects.
A great example of this is my customer Gold Roast. Basically anything with coffee, tea or espresso they do it. How they utilize their website as a data center is they provide their customers with login's to their complete product catalog.
This allows customers to easily find any product they want and place an order for them. It also makes it easy for customers to find replacement products if they want to change the coffee or tea products they order. For Gold Roast it saves them money by not having to print out paper catalogs, they never need to reprint catalogs when pricing changes, it saves them time by never having to send the customer the catalog or updates to the catalog hard copy or digital copies and it increases orders as it makes it much easier for customers to place an order.
This is just one example but there are many ways a website can be used as a data center to to save labor hours and costs. Having lots of relevant information on your website i not only a great resource for your customers, but it will also help you rank higher in Google search results.
Another advantage of having a website is that it can improve your customer support and as a result improve your overall customer service. These answers to common problems or questions are then available on the internet if other customers search in a search engine for a solution to this problem. You can also direct customers to these online documented resources so that they can solve the problem themselves. This can make things much faster for your customers and also make your customer support department more efficient.
If you do not already have a website for your business I would highly encourage you to have one created. If you have technical skills, creating your own can be a very cost-effective option. If you like that kind of thing, as I do, it can be a very fun and rewarding experience.
If you don't have those types of skills Profitworks can build you a customized website that is optimized and will get you the results you want. You'll enjoy the great benefits of a modern website that is properly optimized to rank higher in search engines and get you found by your customers. Your website will be designed to give you a better chance of converting your website visitors into leads and sales. Many web development companies have very simple signup processes which make the process quick and painless for you.
It can be very cost effective. Websites offer a better return on investment than any other form of advertising. Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand.
Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things. A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. How does this affect you?
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